A heartfelt initiative is taking root right here in New Canaan as the community bands together to raise awareness and support for breast cancer. The driving force behind this inspiring endeavor is Julie Stein, a passionate advocate for breast cancer awareness and resident of New Canaan.
Julie’s journey into partnering with Connecticut’s Breast Cancer Alliance began five years ago when she received a breast cancer diagnosis seemingly out of the blue. Armed with determination and a strong sense of resilience, she vowed to beat the disease and embarked on a two-year battle which she won! Following her triumph, Julie dedicated her time and energy to raise awareness and funds for breast cancer causes. Her journey took her from Westchester to New Canaan, a town she quickly fell in love with for its unparalleled welcoming atmosphere and New England charm.
Given the community spirit of the town, Julie saw an opportunity to bring breast cancer awareness to the forefront of New Canaan. Her vision materialized into “Project Pink,” a campaign aimed at turning New Canaan into a sea of pink throughout the month of October, which is Breast Cancer Awareness Month. Julie’s initiative, supported by the New Canaan Chamber of Commerce, various local non-profit groups, and the generous assistance of New Canaan’s Service League of Boys (SLOBs), is gaining remarkable momentum.
The initiative’s success is not solely measured by fundraising. It’s about bringing communities closer, and contributing to a future where breast cancer is a distant memory.
The centerpiece of Project Pink is the transformation of New Canaan’s iconic lampposts into vibrant symbols of support for breast cancer awareness. For a $100 donation, individuals can dedicate a lamppost to honor a loved one, remember someone lost to breast cancer, or simply express support for the cause.
What began as a modest project quickly ignited the town’s passion for philanthropy. New Canaanites eagerly embraced the opportunity to contribute. Even before hitting local media, Project Pink gained tremendous momentum. Lampposts are being snapped up at an impressive rate, each with multiple dedications.
In addition to the lamppost dedications, Project Pink lights up New Canaan in a spectacular way. From October 1st to October 13th, all 100 lampposts will be adorned with pink ribbons and illuminated with pink string lights, creating a breathtaking display of solidarity and support.
The initiative’s success is not solely measured by fundraising. It’s about bringing communities closer, and contributing to a future where breast cancer is a distant memory. As Julie eloquently summarizes one vendor’s response, they asked, “Of course we’re going to purchase a lamppost, but what else can we do?”
As the town turns pink this October, it’s clear that New Canaan is not just a place; it’s a community with a heart that beats for a noble cause. Join the movement, dedicate a lamppost, light up your storefront, or simply wear a pink ribbon—every gesture counts in the fight against breast cancer.
To learn more about Project Pink and support the cause, visit the instagram @projectpinknewcanaan or scan code here.