The Best of a Thing: Beyond Ingredients and Recipes. In a market built on formulas, it’s the rare and original that stand apart.
By John Engel I baked bread today, and it was a failure. I followed the recipe, used all the right ingredients, and still, the loaf collapsed. Housing, too, can fail despite having all the right ingredients. Most new homes are built speculatively, based on yesterday’s tastes, with some imagined buyer